Now you can prove the big one didn't get away! The patented Snap Shot Ruler is a quick, easy and fun way to accurately measure your catch and capture the ultimate trophy photo simultaneously.

The Snap Shot Ruler is the first-ever, true vertical measuring device. It’s harmless to the fish and completely supports catch & release.  Because it is so lightweight, it can be taken and stored anywhere, for use on or off the boat!

At only $12.99 for one or $19.99 for two, this is the perfect gift to give your photo-happy angling friends, and even keep one for your self! http://www.snapshotruler.com/