www.fishyitchy.com FISHY ITCHY® provides apparel and accessories that performs with the latest technology in fabrics. Our goal is to provide quality gear for our customers who love being out on the water and always have THE ITCH, TO FISH!

When I saw these rods at the ICAST show in Vegas, they stood out immediately because of their unique look. So, upon arriving home I emailed the good folks at Wright & McGill and asked if I could try one out. They courteously obliged my request and...

Everybody has his or her own little secret for how to get rid of that fishy odor after a long successful day on the water. Whether you’re cleaning fish filth from your hands or your boat and gear, this is the answer. I was pretty skeptical about...

If you’re like most fishermen, you don’t just want to be more organized while you’re on the water—you need to be. I’ve always wished I had a way to keep my go-to tools and lures close at hand, but without dangerously cluttering...

Now you can prove the big one didn't get away! The patented Snap Shot Ruler is a quick, easy and fun way to accurately measure your catch and capture the ultimate trophy photo simultaneously. The Snap Shot Ruler is the first-ever, true vertical...

As featured in our "Sea to Seasonings" column! Capt. Pete Rapps has searched high and low to find the highest quality growers and importers of all-natural individual spices to blend his famous seasonings. Most seasoning mixes you find on...

You had to know it wouldn’t be long before world-renown marine wildlife artist and conservationist Dr. Guy Harvey pinned his beautiful nautical designs on a classy lady’s line of swimsuits. This black monokini with Rainbow Marlin print is...

The newly designed John Oliverio Signature Series features an all-new lightweight design, with a faster deployment than ever. The in-line circle pattern creates the most dramatic, lightest design yet and the new SS Pump delivers a faster deployment speed...

Koppers Fishing and Tackle Corp., makers of LIVETARGET Life-Like Lures, has recently launched their new Saltwater Series of premium hard baits. The new Saltwater Series represents an evolutionary step in the way saltwater lures are built and painted...

Cush-it is an ultra light, ultra durable, ultra versatile fish-fighting aid that protects the angler and the boat from the butt of the rod while empowering the angler with amazing leverage and mobility. The “Cush-it” is designed to fit and...